How I work
Every engagement is different. The business is different, the team is different, the problem is different. But whether I’m working on a problem for a single day or for six months, the way I approach the work is always the same — because I want to understand what you need, and give you back a solution you can maintain with ease.
It’s called Magdalena Method because this is what I do, every time.
How the Method worksThe four phases
1. Orient
Before anything gets built or fixed, I get my bearings. Who does what, how decisions get made, where the communication actually happens, what tools the team lives in, what's working and what isn't. I'm not intervening yet — I'm learning. This phase is quiet on purpose. What I'm looking for isn't always what I'm told to look for.
2. Diagnose
Once I understand the environment, I build a hierarchy of need. Not everything can be fixed at once, however there is always one thing that wins priority above the rest. Together we decide what move will have the greatest impact, what's causing the most friction, what to tackle first, and why. For founders, this often means working through the instinct to do it all and landing on the one thing that will actually move the needle right now.
3. Build
This is where I roll up my sleeves. Systems, processes, tools, structures, training — whatever the diagnosis points to, I put it into action. I always build for the people who will be using the tools after I’m gone — no one-size-fits-all decks or workshops here. Each team and founder has their own habits and natural ways of working — I build for those, so the solution integrates seamlessly into the existing environment.
4. Land
The work isn't done when it's built. It's done when it’s adopted. Every solution gets rolled out with intention: the right people trained, the right owner assigned, the handoff complete. I'm not building for myself. I'm building for whoever comes after me, so the solution is sustainable.
For your business, and for you.
This is how I've always worked — long before I had a name for it. It's thorough and decisive, adapting to what the situation calls for.
The result is the same every time: a business that runs better, and is more sustainable for the people working in it.